Matsu, the group formed by Miguel Membrilla and Francisco Pérez premieres "INERCIA", their new videoclip created by Héctor Ayuso, artistic director of OFFF.
Héctor about the creative process behind:
"I had an idea already in my head for a while, so one day I lay down on the sofa, with my headphones on, and listened to "INERCIA" for several hours, trying to mentally record everything that appeared naturally in my visual imagination, at the same time as I was constructing the “edit” in my head. It was only when I had everything clear that I sat down at the computer to compose the video."
Press play and let yourself go!
Credits:
Official video of 'Inercia', from the album 'Oscilación' by Matsu.
WeAreWolves Records
Director/Producer/Editor: Héctor Ayuso.
Woodwork Amsterdam collaborated with adidas' Studio A to create a film showcasing the "Into the Metaverse" collection, a limited-edition release inspired by the NFT, Indigo Herz. Our approach aimed to highlight the interplay between the physical and digital worlds by showcasing the real world as a simulation with glitches and errors. The film takes viewers on a journey through different landscapes and features the new products. This unique perspective offers an element of surprise to the campaign.
Directed and Produced by: Woodwork Amsterdam
Creative Director: Marvin Koppejan
Director: Menno Fokma
3D Lead: Ernst Noort
3D Artist: Tim van der Wiel
Motion Design: Lennard Goede
Shoot Lighting: Tara Bisoen
Producer: Nina Fabel
Producer: Gayle van Bochove
Client: Adidas
Senior Portfolio Manager: Luke Welch
Project Manager: Sophia Feary
Project Manager: Juri Schier
Creative Director: Richard Askin
Creative Lead: Maarten Apeldoorn
Producer: Jeoffrey van Overveld
Producer: Nadine Kuilboer
Production Company: in Finé | Quad Group
Exec. Producer: Johanna Marciano
Production Studio: Sehsucht Hamburg GmbH
Producer: Stephanie Baumgarte, Sven Bensemann
Creative Director: Menno Fokma
3D Artists: Torben Dirksmeyer, Sebastian Kowalski, Robert Langnickel, Philipp v. Preuschen
Compositing Artist: Zarko Kitanovic
