Whether it’s a video embedded on your homepage or a relaxed happy hour on IG live, you know it’s never been more important to add video to your business marketing strategy. Utilizing video intentionally can do everything from boost your site’s SEO value to help you build your own digital community of fans, all while giving the people what they want.
Whether you’ve been meaning to use more video in your marketing efforts for a while, or you’re just looking to step outside of the simple promo box, getting fully immersed in the video marketing landscape is a process. But the first step is to just start making new content. Here are five easy video formats you can emulate that’ll boost your digital profile without straining your resources.
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