We could all use an extra helping of good vibes and holiday cheer this year. And while this season might look a bit different than years past, that’s nothing a little video can’t fix. Whether you’re planning a cozy family dinner over Zoom or gearing up for your brand’s next online sale, video is the easiest way to stay connected — even from afar.
To make sure your videos are sufficiently merry and bright, we’ve designed some beautiful new holiday video templates to take the stress out of video-making for both your business and your loved ones. All you have to do is plug and play, for a creative video built in a matter of minutes! (If only picking out a gift for your mother-in-law were this easy…)
To make it even simpler, we’ve put together a full video guide to the holidays, complete with a handful of our favorite video templates and some gorgeous color inspo to make your holiday content really pop.
Holiday video templates for your business
The best time to start your business holiday campaign was yesterday, but if you (like us!) underestimated just how fast this year would go, it’s not too late to start celebrating the season on social and beyond. Here are some ways to get started today:
1. Run a holiday sale
Running a sale might not be the most unexpected, but boy, does it work. In fact, a recent survey found that sales and discounts were highly important for consumers during the holiday season, with a large majority reporting that over a third of their purchases were made on discounted items. But don’t forget to capture leads in the process: running a sale now can give you a customer base to leverage year-round.
Try this video template –>
2. Do a little DIY
A tutorial video is almost never a bad idea, but there’s something about winter that makes a little DIY cocktail session or knitting tutorial feel more special. Connect with your people by showing what they can do with your products (or just things in their home). Bonus points if you keep it festive!
Try this video template –>
3. Get into the holiday spirit
The holidays are always a great time to lean into the season and develop gorgeous, shareable content that matches the mood. Thank your loyal customers and attract new ones with a polished-looking video paying homage to the holidays.
Try this video template –>
4. Take a look back
It may have been a tough year, but we’re willing to bet 2020 left you with plenty of milestones and memories. Archive your brand’s accomplishments with video to say thanks to your employees and share progress with your people.
Try this video template –>
Holiday video templates for you
You know we love video for building your brand and broadening your reach, but it’s the holidays, which means you should treat yourself, too! Here are some sweet video ideas designed to share with friends and family.
1. Send a virtual invite
Whether or not you’ll be spending time with family this year, add a touch of flair to your next holiday invite by making a custom video to send to your loved ones. Zoom dinners have never looked so elegant.
Try this video template –>
2. Share your wishlist
If you want to send a not-so-subtle hint to those who’ve got you on their list this year, consider creating a wishlist video for a cheeky way to get exactly what you want. Don’t forget to include those links!
Try this video template –>
3. Wish season’s greetings
Physical cards are so 2019. Send out a season’s greetings with a personalized video to make a splash (and save on postage!) this year. Plus, you can customize your video message by adding your own videos and images from the year. Then easily share on social for everyone to see.
Try this video template –>
Holiday video color trends
Did you know that beyond the tons of color palettes that come preloaded on Vimeo Create, users can set their own color presets?* Simply access the brand kit, enter the hex codes you want, and you’ve got a custom color palette worth writing home about. Once in editor mode in Vimeo Create, all you need to do is:
Click on the “Palette” icon on the left-hand side of your screen,
Tap the “Edit brand colors” button (it’ll be the pencil-shaped icon)
Tap “Edit colors” to pop out the full palette,
Select the colors you like (or simply drop in your hex codes of choice) and hit “Save!”
(For mobile app users, just hit the “Brand” icon, when inside the editor, and adjust your color palette from there!)
Need some color inspiration? Here’s what we’ve got our eye on this winter:
1. Holiday classic
Deep reds and creamy whites make for a trifecta of classic holiday colors, with deeper, more saturated hues for extra drama.
2. Winter wonderland
Whether you live somewhere with snow or not, get inspired by icy tones like light blues, silver, and wood.
3. Inspired by nature
Colors in nature always work well together. Take your cue from evergreen trees, fallen leaves, and yule logs.
4. Icy cool
Channel some lakeside winter energy with the icy-glacial tones of silver, light blues, and deep blue.
5. Around the fireplace
When it’s cold, there’s nothing better than curling up next to a fire. Bring that same cozy vibe to your video with warm hues, like burnt red and creamy brown, inspired by the fireplace.
