GUIDED TEMPLATES
Use a guided template.
Answer a few short questions, upload media, and get an impactful Facebook video ad that follows all of Facebook’s guidelines.
Explore Facebook ad templates.
Shop Now Ad
Art and Prints Online Ad
How to make attention-grabbing Facebook ads.
Get started →
- Choose a Facebook ad template.
Vimeo’s wide array of templates make it easy to create stunning video ads that fit Facebook’s exact requirements. - Customize your ad.
Add your own video clips or images or browse Vimeo Create’s unlimited stock library to complete your Facebook video ads. - Edit the feel of your ad.
Customize your ad’s colors, fonts, captions, length, and more using professionally-designed templates. - Save and publish to Facebook.
When you’re finished matching your ad to your branding, publish to Facebook Ads Manager.
Vimeo Create is easy to use and helps us to quickly create professional-looking video content. It’s a rather seamless transition for us, especially since we already use your platform to host existing brand video.
John Brevard
Founder of John Brevard
Depending on what type of video I am creating, it can take me anywhere between 10 minutes to an hour. Before Vimeo, it could take me a whole day. Using Vimeo Create has definitely saved me a lot of time and energy. Now I feel like I can be more creative with the overall framework of the videos.
Carleigh Craparo
Social Content Manager at Tappan Collective
Having an instant and professional-grade creative asset generator like this is going to be a game-changer.
Clare Sheehan
Marketing & Operations at Pepper Pantry
How to create brand-boosting Facebook ads every time.
No matter the purpose of your Facebook video ads, you want to catch the attention of Facebook users and ultimately stop the scroll. Take your business to a new level with Facebook video ads by following these best practices and tips.
Understand and meet Facebook’s requirements.
Facebook video ads must meet the following specifications to be approved by Facebook: they recommend ads be 10-15 seconds long and have a minimum resolution of 1080 x 1080. Vimeo offers dozens of free, customizable Facebook templates optimized for these exact specs. According to Facebook, using both static images and video in your ad leads to more conversions.
Prioritize mobile-friendliness.
More Facebook users browse the social network from a mobile device than a desktop or laptop. With Facebook video ads, it’s crucial to make them look amazing on mobile. Use Vimeo Create’s Facebook ad maker to optimize your video size, trim video length for a digestible video, and include your brand messaging within your Facebook ad. 1:1 or square format is optimal for in-feed video ads, while 9:16 (think Facebook Stories) is preferred for a mobile experience.
Make it pop without sound.
Since not all Facebook users browse their feeds with sound on, use Vimeo’s Facebook ad maker to add captions and create dynamic, animated Facebook ads that grab (and keep!) their attention. Tell a story that makes sense even if your ad is muted.
Facebook video ads frequently asked questions.
- How long can a video be for a Facebook ad?
- While Facebook ads for its newsfeed can run up to 241 minutes, ads in Facebook Stories can be a max of two minutes long. Here are Facebook’s guidelines for each type of video ad. Keep your Facebook video ads short and sweet: under one minute is the sweet spot.
- Can Facebook ads be animated?
- Facebook allowed marketers to use GIFs to create animated Facebook ads back in 2017. GIFs play and loop in the same way that video ads do on Facebook and have the same maximum file size of 4 GB. To create an animated Facebook ad, simply upload a GIF in the Facebook Ads Manager and configure your campaign settings.
- Facebook allowed marketers to use GIFs to create animated Facebook ads back in 2017. GIFs play and loop in the same way that video ads do on Facebook and have the same maximum file size of 4 GB. To create an animated Facebook ad, simply upload a GIF in the Facebook Ads Manager and configure your campaign settings.
- Do video ads perform better on Facebook?
- Facebook and video ads go hand-in-hand, but ad performance on Facebook depends on several factors, like audience targeting, creative, and messaging. Optimized Facebook video advertising powerfully introduces an audience to your brand in seconds. With Vimeo Create’s free ad creator for Facebook, you’ll get all the tools and templates you need to make professional-looking Facebook video ads and animated Facebook ads that convert.
- What makes a good Facebook video ad?
- A good Facebook video ad tells an easy-to-follow story, has an aspect ratio optimized for mobile devices, looks clean and professional, and has a clear and actionable call-to-action (CTA). Facebook recommends a length of 15 seconds or less for video ads, long enough to get your message across without losing viewer interest. Create compelling Facebook video ads in minutes for free with Vimeo’s Facebook ad creator. No professional video production experience needed!
Create a winning Facebook ad today.